The benefits and tips of advertising on Bus

Posted by Sasha Kirey On 6:07 PM
As the name suggests, the advertisements on buses in a way to advertise products and services company on the side panels of the bus, back of the bus inside the bus, the top of the window, on the ticket and bus shelters. Buses traveling from one place to another, all day, buses are a great way to increase advertising visibility of products and services. Not only corporate, government, also use the space on the bus for the implementation of various campaigns. So what is the bus promotion which distinguish it from other forms of advertising like television commercials, print advertising and Internet advertising? Trying to find out by looking at the benefits of advertising on buses

Benefits of Advertising Bus

The main advantage of advertising on the bus is can not be ignored. If an ad is played on the radio, you can change the channel. If a TV spot, you can change the channel or turn off the TV. But nothing is all we can to spread the bus. Waiting for the bus, the streets where it says on the bus while sitting inside the bus, where the ads are no choice but to look at the products and services advertised. This is very useful for advertisers because it increases the visibility of the product / service, leading to increased sales.

Bus advertising is good for business because it affects a wide and diverse audience. The two teens, families, professionals and tourists, for people with low income or high-output passengers in their vehicles on the road this will increase awareness of external technology product / service to people belonging to different age groups and backgrounds. Bus travel in different places during the day, as the business areas of cities, suburbs, universities, malls, etc., a very wide scope of advertising on buses.

Besides the common types of ads on buses, "signed the king and queen," that is placed on the tail side "Signs" placed on the back of the bus, "Inside the card" which a ceiling is placed near the bus, there will be a new phenomenon and in advertisements on buses. It is known as "bus wrap". bus wraps, bus advertisements containing the whole plan on a specific theme, as a company, product, a government agency, etc. ad giants are the perfect way to capture the attention of potential customers that their size makes it difficult to lose!

Tips to promote the Bus

Although the bus is still moving, then bus to advertise effectively, very bright and colorful. Keep the slogan short and to the point that people do not have enough time to read long sentences. The logo and graphics you use are catchy, but simple. Advertising on the bus to be read by people of all ages should settle in memory images and slogans.

Before deciding to choose the bus advertising campaign or not, companies should be sure their target audience. And therefore, choose to advertise on buses, on streets where most of their potential customers live. One disadvantage is that the bus is a radio advertising campaign like that can be disturbed at any time. Most advertising companies to require a longer commitment from bus operators about three months. That is why advertising on buses more cost effective for large companies and multinationals, and not much for the little ones.

As you can see bus advertising provides a convenient way to reach a wide audience, provided it is well designed. When it comes to successful tips advertising on buses, through repetition of ads on more than one bus advertising and advertising in other media forms, such as the Internet, radio and television print, so that potential customers can see the ads again and again, is key .