The Fair Pages - Socially Responsible Directory

Posted by Sasha Kirey On 9:26 PM
The founder of The Fair Pages, Liselotte Osterby, has asked me to spread the word about this new Socially Responsible Directory connecting companies and consumers...  Here is the intro (in their own words) to The Fair Pages, which I have agreed to post for you, my audience, to have a look at...

Changing the world one click at a time

In a social media world people are interacting with each other on a daily basis across borders, cultures and hierarchies. The actions of an individual in one part of the world can inspire people and stir things up in another part of the world. We are all becoming more aware of the connection we have with each other and of the effects that our everyday choices have on ourselves, our local and global neighbors, and the environment. But this new means of communicating is not only making us more aware of the effects of our unsustainable practices. It is also empowering us to actually do something about it in each our own way.

“With the simple click of the mouse, people
can put pressure on companies to act
ethically and responsibly”

A new category of activists

Today online platforms facilitate and attract new categories of activists – ordinary people like you and me, who may previously have been appalled or horrified by world events as they watched them on the evening news, but never found the time or the desire to participate in street demonstrations or other classic activism. Instead, with the simple click of the mouse, they can put pressure on – and influence – companies and institutions to act ethically and responsibly.

A social media-based directory for social good

Imagine if the powers of social media like Facebook or Twitter and traditional directories like Yellow Pages were combined to fulfill a greater purpose? Well, this is exactly what TheFairPages is all about: a unique social media-based directory for conscious consumers and companies, who want to make a FAIR difference for people, animals and the environment.

So TheFairPages is not only a directory for consumers to find FAIR and sustainable products and brands it also provides a social media platform for consumers and companies to promote, vote for and discuss what they believe is most FAIR to people and planet.

“TheFairPages was created to increase
awareness, share information and create demand
for products and brands that contribute to a more
FAIR and sustainable world”

– Founder of TheFairPages, Liselotte Osterby
Unique marketing tool for ethical companies

On TheFairPages, ethical companies and organizations can create their own free profile and market themself in a whole new way. Based on many of the already existing standards for sustainability, ethics and CSR, companies can tell consumers how they practice FAIR and sustainable business. They can also upload their logo and products, promote their offers, and write blog posts and much more.


Online shopping tool for conscious consumers

On TheFairPages, consumers, can find a lot of information about a company, before they go shopping. The social media features enable users to interact and follow companies, find new brands endorsed by other users, they can display the certificates they look for when shopping, and vote for what they find most FAIR.